RCS (Rich Communication Services) combined with AI agents — a shift that could fundamentally reshape how users interact with digital services. Together, they might just mark the beginning of the end for apps as we know them.
RCS brings rich, interactive features — buttons, carousels, structured messages, verified branding — directly into the native messaging app. No downloads, no updates, no fragmentation.
It’s a universal UX layer that every business can use. Every customer already has it.
[..] The Secret Sauce for success in partnering with your Cloud Provider relies on how much you invest with the right dosage and balance in the four buckets. Investing heavily in one bucket without the necessary ground work in the other buckets will lead to little results. On the other hand, investing heavily in the four buckets will exhaust your organization. This is a very common pitfall that companies endure despite all the good intentions.