From Zero to Hero as an AWS Partner

- in Six Months -

Does the Cloud Partnership Process Look Like This to You?

For many, engaging in a partnership with a Cloud Hyperscaler such as the AWS Partner Network program is intimidating, complicated, obscure even.

Recognizing these challenges, our 'Zero to Hero in 6 Months' program is expertly designed to demystify the AWS Partner Network journey. We believe in making the complex simple, turning what seems obscure into clear, actionable steps.

We aim to transform the intimidating process into a streamlined, rewarding journey. Whether you're starting from scratch or looking to enhance your existing partnership, we're here to support you at every step, ensuring you unlock the full potential of AWS partnership and elevate your business in the cloud landscape.

But, Is A Cloud Partnership Like the AWS APN Program Really Worth It?

Establishing a strong Cloud Partnership with AWS, Azure, Google Cloud, and Oracle Cloud is not for every business. However, there are great benefits and rewards that could result from this investment.

Elevate Your Game in Media, Technology, and Broadcast

By working with the Cloud Vendors, you associate your business with cutting edge technology and interact with senior industry and business key opinion leaders.

You set a great opportunity for your business, technology, and product to the same standards that Cloud Vendors like AWS set to their own offerings.

Customers and industry partners will recognize this elevation in your brand and reward your business with more trust and recognition.

Innovate, Modernize and Accelerate Product Development

AWS deploys a tremendous amount of technical and business resources to help partners modernize their product offering, and migrate their technology to AWS.

Whether the partner is looking to develop new products, come up with cutting edge innovations, or migrate to Cloud-based SaaS offering, AWS provides partners with a tremendous amount of resources.

And if you have a large install base of customer running on premises, AWS provides you win important incentives to help you modernize these customers.

Cash-in Substantial Investments from Partnership Programs

Cloud vendors like AWS crafted dozens if not hundreds of programs dedicated to partners. These programs come with substantial budget allocations. In many cases, these budgets remain untapped at the end of the allocation year.

As a Cloud Partner, you can tap into these credits and benefit from hundreds of thousand Dollars in partnership, co-marketing, co-sell, innovation, and other joint activities.

So Why Cloud Partnerships Are Challenging?

Cloud Partnerships Could be Exhausting

Like most Cloud Vendors, the AWS Partnership program is quite demanding. Many businesses do not consider or abandon their investments in the AWS APN program due to a lack of resources.

Too Many Choices

The AWS APN program is certainly the richest and most detailed among all Cloud Vendors. Companies who decide to onboard on APN find themselves very quickly in crossroads of choices to select the right partner path, the right set of programs, and the proper mix of certifications and trainings.

Where is The Return on Investment?

As they onboard on the AWS Partner journey, businesses have to be very clear on the objectives and set reasonable and SMART targets to achieve.

Many partners expect leads to start pouring towards their sales pipeline. The reality is that a partner needs a lot of strategic and tactical investments to get to the right and healthy level of partnership with AWS.

From Zero to Hero in Six Months

Customer Stories

Technology Provider in Video Solutions

We worked with our client and built a 360 degrees strategy to engage with a major cloud provider. This resulted in increased visibility, more executive-level engagements, and increased joint pipeline with the cloud vendor by more than 65%.

Startup Technology Provider in Machine Learning and Generative AI

We helped this client consolidate their AWS Accounts and engage the AWS Partner program. We build the relationship with the AWS industry leaders and created a joint funnel of opportunities. This helped the client get more visibility within very large customers that were not accessible prior to our engagement.

Who We Are?

Specialized Cloud Experts

We are a network of passionate industry veterans with +20 years experience in Media, Technology, and Broadcast.

We are motivated to give back to the industry and help technology providers thrive while migrating to their workloads to the Cloud.

We are an Extension of Your Team

We have extensive knowledge about the Cloud vendors and their processes and we are connected to industry veterans like us. We will speed up your initiatives and get quick ROI to your investments in Cloud Partnerships.

How to Get In Touch, Today?

To fast-track your Cloud Partnership journey, please use the contact form of our Web Site.

Frequently Asked Questions

Why Cloud Partnerships are Important?

Cloud platforms have become the norm to deploy advanced SaaS (Software as a Service) solutions, especially for B2B (Business-to-Business) applications. With SaaS hosted on their cloud platforms, Cloud vendors are interested in encouraging your business because it brings more usage and more customers to their platforms. Cloud Vendors develop more or less sophisticated partnership programs to help companies like yours grow and sign in more customers. Those programs include invaluable financial and technical assistance to growing businesses.

For more information about the AWS Partnership cloud partnership program, visit Become an AWS Partner

For more information about Microsoft Azure cloud partnership program, visit Microsoft Azure for partners

For more information about Google Cloud cloud partnership program, visit Partner Advantage Program

How does a business start partnering with Cloud Vendors?

The initial steps to become a partner of your Cloud Vendor are usually pretty simple.

For example, for AWS, you just need to sign up on the partner page. The current registration page in 2024 is AWS Partner Self Register.

Depending on the Cloud Vendor, and the Partner path that your company decides to go for, there are pre-requisites and fees that may apply.

One of our services at Specialized eMTB Cloud Experts is to help you navigate those paths and pre-requisites. It is of crucial importance to select the right path to reach rapid success. Sometimes, the shortest path to success is not the one that seems obvious at first glance.

My company is already an AWS Partner. Do I still need your services?

It depends. Many companies just register on the AWS APN Portal. Others may even start escalating the partnership ladder and even follow a particular AWS APN Path. However, reaching the stage where the company works closely with the AWS Partner org and achieve successful co-sell and co-marketing strategies is much harder. Many companies abandon due to the complexity of the process and the overwhelming opportunities in that process.

Without a proper advise and a strategic planning of the partnership, companies may end with a poor result, or end up wasting valuable resources to reach an agreeable status.

With the services of Specialized eMTB Cloud Experts, we make sure that your company reaches its goals in the shortest time framework possible for your business.

My company is a startup. Can the AWS Partnership be Relevant to my business?

Startups actually have a priviledged position within the Cloud eco-system. AWS, for example, offers many opportunities for Startups to shine and prosper. One of the Startup programs at AWS deliver credits and financial support for up to $100,000!

I would like to use your services, how much do they cost for my business?

We offer bespoke services to each our clients depending on where they stand in the partnership process and what they expect from it. Some clients are consolidating on a single Cloud Vendor, while others are multi-cloud. Some clients are looking to setup a partnership strategy from scratch, while others are expecting to grow their existing partneship to the next level.

Best would be to setup an initial free evaluation call. Use the contact form to get in touch.

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