Understanding The Media, Technology, and Broadcast Industry
Understanding The Media, Technology, and Broadcast Industry
Embedded Files
What is happening to the MTB industry?
What is happening to the MTB industry?
The MTB industry is undergoing substantial transformation, driven by a blend of technological advancements, changing consumer behaviors, and evolving business models. Here are a few of the key disruptions:
Direct-to-Consumer (DTC) and Over-the-top (OTT) Streaming Services: The proliferation of OTT platforms like Netflix, Disney+, and Amazon Prime has dramatically changed the way we consume entertainment and media. These platforms offer a vast library of content accessible on demand, providing consumers with greater choice, convenience, and control.
5G Connectivity: The rollout of 5G networks across the globe promises ultra-fast speeds, lower latency, and greater capacity, which will revolutionize the way we consume and deliver media and entertainment content. It also holds potential for enhancing telecom services, enabling new applications in areas such as IoT, AR/VR, and autonomous vehicles.
Generative Artificial Intelligence (AI) and Machine Learning (ML): These technologies are playing an increasingly important role in the MTB industry. They're being used for content recommendation algorithms, predictive analytics for viewer behavior, automating processes, and enhancing customer service through chatbots and voice assistants.
Metaverse, Blockchain and NFTs: Blockchain technology and Non-Fungible Tokens (NFTs) are reshaping the way content is created, distributed, and monetized. These technologies can enable greater transparency, security, and efficient rights management in the industry.
Virtual Reality (VR) and Augmented Reality (AR): These technologies are introducing new ways to consume media and entertainment content, from immersive gaming experiences to virtual concerts. They also offer innovative ways for brands to engage with consumers.
Data Privacy Regulations: As data becomes a critical component of business models in the MTB industry, new regulations such as the GDPR in Europe and the CCPA in California are affecting how companies collect, store, and use customer data.
Remote Work and Cloud Technologies: The shift towards remote work, accelerated by the COVID-19 pandemic, is changing the way the telecom industry operates. At the same time, cloud technologies are facilitating the storage and distribution of vast amounts of content, while also enabling collaborative work in the entertainment and media sectors.
E-sports and Gaming: The growth of the gaming industry and the rise of e-sports is another major disruption. E-sports now draws huge audiences, while gaming platforms are increasingly seen as social media sites where users can chat, collaborate, and build communities.
These disruptions are creating both challenges and opportunities for businesses in the MTB industry. Our customers need to be innovative, agile, and nimble in their business and technology strategies. It has become mandatory for technology providers to adopt Cloud and Serverless technologies couple with agile Continuous Integration, Continuous Development (CI/CD) development method.
This is precisely where our expertise can help.
[Broadcast]
Companies in Broadcast, Television, and Film are looking for a technology shift to reduce cost, increase remote production, and produce content with a higher quality and fast pace.Technology providers need to adapt their offering and business model to help these customers succeed in creating increasingly compelling content to an evolving audience.
[Streaming]
Video and Music Streaming Providers are facing ever demanding subscribers who do not hesitate to switch services in the search of a better deal. As a technology providers in this area, you need to focus on monetization, personalization, and Customer Experience (CX). Cost, reliability, and streaming quality remain immutable requirements that cannot be compromised.
[Metaverse/AR/VR]
All companies in multiple industries are looking for what Metaverse and AR/VR can bring. These technologies can create new experiences that drive adoption and stickiness. As a technology provider in this area, you need to innovate and present a complete business model, not just a product, or even a solution.
[Sports/eSports]
Sports and eSports remain the biggest contributors to live subscriptions. The one thing that cannot be compromised is quality, reliability, and experience. Customers are looking for all capabilities to offer an increasingly sophisticated experience, such as multi-cam view, low-latency streaming, data-rich viewing, and others. If you are a technology provider in this area, come with a fully managed solution that enables customers to focus on a reliable delivery of the sports event as opposed to debugging reliability issues.
[Advertising & AdTech]
The Advertising value chain is extensive, starting with content creation for commercials, going through the Demand and Supply Sides Platforms, and finishing up with the Ad Exchange, Ad Servers, and Server-Side Ad Insertion and Manifest Manipulation. Making your product operate in a SaaS model is a key requirement. Compliance with regulations across the world is a challenge not to underestimate. It is important though to help customer leverage their first party data with technologies like CleanRoom and Privacy-Compliant Data Exchange.
[Telecoms]
Telecommunications companies, also known as CSPs or Communications Service Providers are facing tremendous challenges from different perspectives. They are progressing on the challenging path of transforming their business to agility, innovation, and cloud. Technology suppliers need to help CSPs mitigating the risks of this migration and adopting OPEX models that enable them to take calculated risks of launching novel digital services.
[Social Media]
Social media continues to dominate as a key driver of online engagement. Quality, user experience, and reliable service delivery cannot be compromised in this space. Users expect advanced features such as robust personalization algorithms, real-time content sharing, data privacy measures, and seamless multi-platform accessibility. If you're a technology provider in this sphere, you will need to develop solutions that enable social media' subscribers to focus on creating engaging content and building their online presence. Also, focus on enhancing the Ad capabilities of content to increase revenues and develop healthy interactions.
[Gaming & GameTech]
GameTech, especially online and cloud gaming, is redefining the digital entertainment landscape. The core of these experiences revolves around three pivotal factors: performance, user experience, and service consistency. Gamers expect features like high-resolution graphics, low-latency gameplay, cross-platform compatibility, and cloud-based saves. If you're a technology provider in this arena, ensure you deliver a fully integrated low-latency solution that lets game developers and publishers concentrate on crafting immersive gaming experiences. To this end, you will need to embrace edge compute technologies and 5G-enabled connectivity.
[Publishers]
Publishing, be it online or print, is a sector deeply impacted by digital disruption. The crux of success here is content quality, reader engagement, and seamless distribution. Readers demand features such as intuitive content discovery, personalized reading recommendations, easy access to archives, and even augmented reality experiences in print media. If you're a technology provider for this sector, your solution should empower publishers to focus on producing compelling and relevant content, instead of grappling with technical complexities or distribution challenges.
Flexible work environments are changing the way we consume technology. Customers in the MTB industry are incurring dramatic changes in their business and need their technology suppliers to innovate on their behalf. That is precisely our mission at Specialized eMTB.
Cloud, Serverless, and Agile product management are the key for technology providers to provide real value to customers in the MTB Industry
Join the team
Join the team
We are looking for industry veterans in everything Media, Technology, and Broadcast who are entrenched in cutting edge technologies such as Cloud, Generative AI, Edge Compute, Data Warehousing, 5G, and AdTech.
Start by sending us your LinkedIn profile.
Page updated
Google Sites
Report abuse